Automated Social Networking In A Box For Car Dealers
August 12, 2009 by Showroom Logic · Leave a Comment
It’s obvious that car dealers are a bit intimidated by social networking, commonly referred to as Web 2.0. New and used car dealers around the country have tried and some point, but they gave up. Let me give you a word of advice, you must give it some effort.
2 Largest Social Networking Sites:
1) Twitter: It’s very easy to get a Twitter account, but there’s more to it than that. Now you need to get followers. The easiest way to do that is to start following people like your friends, family and even your vendors. Supposedly about 30% of the people you follow will follow you back. If you have no followers in Twitter it will be like talking to yourself. Be sure to fill in your profile information (especially the town you’re in) so you will show up in directories.
When you do get followers, don’t be obnoxious with your Tweets. Only send a tweet when you have something to say, even if it’s only once every day or 2. Nobody wants to hear about where you ate lunch. All dealers signed up with Showroom Logic can take advantage of our automatic used car tweets. Every time a new vehicle is added to your inventory we will send out an automatic tweet through the dealers Twitter account with a direct link to the vehicle detail page. If your inventory rolls in late at night like most car dealers, we will put the Tweet on hold until the next morning. We will also space the tweets out. If you have 20 new cars come on your users won’t want 20 Tweets in a row, so we roll them out about every 20 minutes or so. Here is a screenshot of one of our client’s Twitter Account:
Automatic Twitter Updates - Click For Live Dem0
2) Facebook: Facebook is also a great way to advertise, and you need “friends” as well. It takes time to get friends, but it’s not rocket science. Showroom Logic can also automatically update your Facebook Account (pictures and all):
All Of Your Inventory Will Be On Facebook (Pictures & All)
Showroom Logic can accept dealer inventory feeds, or car dealers can use our back-end to post their own vehicle. Call 863-812-6411 for information.
